What labels are earning from synch could be even greater than what the RIAA reported. A source familiar with how these revenue streams are classified says artist performances on Roblox don't count toward synch revenues but licensing revenues for games like Grand Theft Auto do. Regardless of how they are officially classified, licensing music to games and metaverse platforms like Roblox and Sandbox “is a great way for gamers to discover new music as well as for fans to experience and hear music differently than just playing in the background in their home,” says, Vickie Nauman, CEO and founder of CrossBorder Works, a consultancy with clients in this space. “I anticipate this category continuing to grow over time.”