According to CrossBorderWorks founder and CEO Vickie Nauman, fans will pay for NFTs or tokens that are associated with their favorite artists because they want access and they want to be part of the club.

“They [fans] want to have those collectibles and when I think about our industry when we moved from album sales, and mp3 downloads into streaming models, we kind of eliminated the top of the pyramid of really high value, scarce goods, except for live music,” Nauman continued. “And I think that web3 has the capability of recreating those high value scarce goods that music fans love. And so I think that we can create a new class of monetization in web3 that we just don't have right now.”