Music and tech consultant Vickie Nauman says Spotify’s ambition to bring artist and fan closer together is a smart one. As she says, the next version of the internet, Web3, which is where newer developments like AI (which powers Spotify’s DJ mode), crypto currency and 3D virtual worlds exist, is all about community.

“In the world that we have now, there are artists and fans and a lot of things in between, like an algorithm or some sort of user experience, that prevents them from feeling connected,” she says. “With Web3, we are entering into a very artist-centric world. The platforms that can get fans as close to the artist as possible are the ones that are going to win.”