The recent excitement around web3 technologies has calmed somewhat – and that’s a good thing, allowing time for the technology to breathe and mature. In this guest post, Vickie Nauman, founder of music consultancy CrossBorderWorks, argues that the $9.99/month all-you-can-eat paradigm is not allowing superfans to support artists as much as they could – and that web3 technology will invigorate the music industry by creating many more opportunities for fans to interact with artists – at a whole new series of price points.