Vickie Nauman, founder of music and tech consultancy Cross Border Works, said in an email to VentureBeat that when new technologies like AI “crash into the music sector, there is usually a burst of innovation alongside legal issues surrounding music rights.”

“Major and smaller rightsholders all see that generative AI is here to stay and it is in everyone’s best interest to establish a sustainable legal market,” Nauman said. “The downside is these deals take negotiation and time, so it doesn’t happen immediately.”